→ Lovo - Area.Studio

LOVO
From Nutri to LOVO.
Brand Strategy & Visual Identity

From Nutri to LOVO: a new visual identity for a collective of farming families.

In an egg market dominated by private labels, Nutri wanted to give consumers a fresh reason to choose its brand. The ambition was to change how people see eggs, build a closer connection with consumers and make room for new products, while staying true to its roots as a collective of farming families.

Our role was to bring that ambition to life through LOVO’s visual identity. The brand needed a distinctive presence that could attract attention on the shelf, feel approachable to consumers and support its evolution across products and touchpoints.

We designed and developed LOVO’s visual world, from the logo to the packaging design. These core elements established a recognizable brand expression, creating continuity across the product range while giving LOVO a presence of its own in the egg aisle.

The identity then extended into communication materials, apparel, promotional items, warehouse signage and video animations. Each application adapts the visual language to a different setting, maintaining a coherent brand experience from packaging to the spaces and materials used by its teams.

From Nutri to LOVO, a visual transformation that brings the brand closer to consumers, gives its collective roots a fresh expression and builds an appetite for what comes next.

Client
LOVO

Category
Food & Agriculture

Services
Brand Positioning
Naming Exploration
Visual Identity
Packaging Design
Brand Communications
Apparel & Promotional Items
Signage
Motion Design

Credits
Client Lead: Benoît Bessette
Creative Direction: Barbara Jacques
Brand Identity & Platform: Barbara Jacques, Area.Studio
Packaging Concept: Area.Studio (Louis Chapdelaine), Barbara Jacques
Packaging Adaptation: Pigeon (Olivier Chevillot, Johanne Mathieu and Julie Michaud)
Copywriting & Naming: Amandine Léveillé, David Purkis
Strategy: Nathalie Houle

LOVO Marketing Team
Vice President, Corporate Strategy & Development: Benoît Bessette
Marketing Director: Francis Viau
Director, Marketing & Digital Production: Virginie Soler
Communications Lead: Martine Cormier
Marketing Advisor: Christophe Dubé
Product & Development Lead: Gabrielle Saturnin
Customer Service & Sales Support Manager: Ursula Laplante