Talq
A clearer voice. A stronger role.
Brand Identity
A new name, a clearer voice, a platform built to advocate.
Formerly QCGN, TALQ entered a pivotal moment: evolve its role, sharpen its positioning, and better reflect the community it represents. Area and collaborators partnered closely with the organization to lead a full transformation, starting with a new name and a renewed identity designed to be both credible and approachable.
The work extended across the full brand ecosystem: visual identity, brand guidelines, website, annual report, social and animated assets. Each touchpoint was crafted to support TALQ’s mission, advocacy through clarity, dialogue through design. The result is a brand that feels confident without being institutional, expressive without losing rigor, and ready to grow with its community.
A living system, built to speak up, stand together, and move forward.
Client
Talq
Category
Community Organization
Services
Branding
Brand Platform
Launch Campaign
Motion
Social Media
Internal
Web content & design
Credits
Project Lead: T. Ham, Area.Studio
Creative Direction: L. Chapdelaine, B. Jacques
Art Directon: L. Chapdelaine, C. Duclos
Copywriting: A. Léveillé-Quintric, D. Purkis
"We needed a brand
that felt like us: clear, open, and confident enough to speak for our community."
Talq.
A shared voice deserves a clear, confident expression.
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