Sollio Agriculture
Mid-Term Brand Refresh
As a key player in sustainable agriculture and one of Canada’s largest cooperatives, Sollio Agriculture sought to revitalize its brand presence while preserving the strong equity built over the years. Area.Studio was invited to lead this mid-term brand refresh, evolving their visual and strategic identity to better reflect the organization’s growth and renewed focus on innovation.
Our work centered on expanding Sollio Agriculture’s brand platform while ensuring continuity with its established visual codes. We refined the use of the oval, now reimagined as “la pastille” to serve as a flexible and conceptual image carrier across communication materials. The logo was optimized for modern applications, introducing monochrome versions within an enhanced color palette that injects vitality while maintaining brand integrity.
We also broadened the visual toolkit to support both corporate and field-level communications, providing Sollio Agriculture with adaptable assets and clear brand rules to ensure consistency across platforms.
Client
Sollio Agriculture
Category
Travel
Services
Brand Refresh
Brand Platform Update
Art direction
Digital Campaign
Illustration
Copywriting
Production
Credits
Project Lead: Area.Studio
Creative Direction: L. Chapdelaine, C.Duclos
Art Directon: L. Chapdelaine, C. Duclos
The result is a refreshed, more versatile identity that reinforces Sollio Agriculture’s leadership in sustainable farming and its commitment to people, innovation, and the collective strength of the cooperative network.
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