Wealth Write Up
Writing up success
Wealth Write Up is a new software application designed by the well established RICHTER, in order to simplify the process of filling taxes for individuals and businesses. The software offers user-friendly features and advanced tools to helps experts accurately report financial informations and maximize tax savings.
The brand strategy for Wealth Write Up revolves around positioning the software as a reliable solution tool that saves considerable time to experts. The brand positions Wealth Write Up as a cutting-edge software that simplifies complex processes, enabling users to effortlessly manage and achieve financial success. The key brand attributes focus on efficiency, accuracy, and expertise, highlighting the software's ability to streamline several tasks and optimize financial outcomes.
Client
Richter
Category
Financial Tech
Services
Branding
Brand Platform
Strategy
Launch Campaign
Social Media
Internal
Credits
Project Lead: Marie-Pierre Lépine — Kairos
Creative Direction: Louis Chapdelaine
Project Lead: Louis Chapdelaine
Art Director: Louis Chapdelaine, Caroline Duclos
The core idea behind this identity is to convey a sense of growth, humanity, and trust through a simple symbol inspired by a handwritten signature.
Area.Studio is proud to see this piece of work travelling amongst accounting experts through Ricther's network and beyond.
Typography
Multiple variable typographies are what's
making Wealth Write Up's logo unique.
Brand Colors
