Panoply
Brand Refresh.
Panoply, the self-proclaimed media innovators for ambitious brands, have always embraced the idea of challenging the norms and breaking free from the shackles of conformity. With our partnership, we delved deep into the heart of their vision, seeking to understand the current landscape, celebrating the exceptional, questioning the good, and daring to reimagine the rest.
Panoply's approach is centered around challenging and dismantling the existing norms. They meticulously dissect the current landscape, distinguishing the exceptional, questioning the good, and reimagining the rest. This commitment to scrutinizing the status quo sets the foundation for their innovative methodology. This forward-thinking mindset ensures that Panoply's clients are at the forefront of media innovation, setting themselves apart from the competition.
Client
Panoply
— Bobby Destounis
Category
Media Agency
Services
Branding
Brand Platform
Launch Campaign
Social Media
Internal
Credits
Project Lead: Louis Chapdelaine
Creative Direction: L. Chapdelaine
Art Director: L. Chapdelaine, C. Duclos
At Area.Studio, we have had the privilege of collaborating with Panoply on their brand refresh, an endeavor that has breathed new life into their identity without altering their iconic logo and colorful world. Our partnership with Panoply allowed us to leverage their existing visual symbol, ensuring continuity while infusing it with a fresh and contemporary feel.
