Eska
Follow Your True Nature
Eska re-branding was a comprehensive effort to refresh the brand's visual identity, messaging, and overall positioning in the market. The goal was to reinforce the brand's unique selling proposition - the fact that the water is sourced from an esker - and to strengthen the brand's commitment to naturalness, purity, and sustainability.
But Eska Water isn't just about purity and naturalness - it's also about following your true nature. The brand believes that everyone has a unique inner nature, and that by making conscious choices, we can all live in harmony with ourselves and the planet.
In addition to the new visual assets, the re-branding involved a renewed focus on the brand's environmental credentials. Eska water now positions itself as a responsible and sustainable choice for consumers who care about the planet. This initiatives started with eco-friendly packaging, and a promess to stop creating in any new sort of plastic.
Client
Eska Water
Category
Beverages
Services
Branding
Brand Platform
Launch Campaign
Social Media
Internal
Credits
Project Lead:
Richard Donohoe — Create 360,
Sharon Ehrlich — TheWeCollective
Creative Direction: L. Chapdelaine, S. Ehrlich
Project Lead: S.Ehrlich, L. Chapdelaine
Art Director: L. Chapdelaine, C. Duclos
Overall, the re-positioning of Eska Water was a strategic effort to position the brand as a leader in the premium water category, with a focus on naturalness, purity, and sustainability.
It was an opportunity for the brand to connect with consumers in a more meaningful way and to reinforce its commitment to responsible and sustainable practices.
"We’ve long-been committed to bringing natural Canadian spring water in an eco-responsible way. And we’ve eliminated the need to ever manufacture new plastic again."
